NSAC Team 2008

Congratulations to everybody who has made it on the team this year!

Team Roster

Name Position Contact
Jordan Wood Account Director jlwood@uci.edu
Cindy Kuo Account Manager- SP ckuo@uci.edu
Kareem Shirazi Strategic Planning kareemshirazi@gmail.com
Linda Shi Strategic Planning shil@uci.edu
Jonathon Tambourine Strategic Planning tambourj@uci.edu
Tammesia Green Strategic Planning tkgreen@uci.edu
Teresa Leung Account Manager- Creative tfleung@uci.edu
Jonathon David Creative jonathad@uci.edu
Erik Homsapaya Creative ehomsapaya@gmail.com
Thao Dang Creative tydang@uci.edi
Stephanie Hsu Creative hsus@uci.edu
Iris Yau Account Manager- Media iris.s.yau@gmail.com
Soni Agarwal Media soniagarwal@gmail.com
Anoo Lalchandani Media alalchan@uci.edu
Hala Halaby Media Hhalaby@uci.edu
Emily Luiz Account Manager- PR emily.luiz@gmail.com
Jeanelle Sebastian Public Realtions jeanellesebastian@gmail.com
Esha Shah Public Realtions shahdc@uci.edu
Jessica Lai Public Realtions jklai@uci.edu
Sarah Cradeur Public Realtions scradeur@uci.edu
Jessica Liu Co-Account Manager Production jsliu@uci.edu
Matts Jopson Co-Account Manager Production mjopson@uci.edu
Kristie Nakamura Production- Graphic Design khnakamu@uci.edu
Daniel Archer Production- Graphic Design dnman13@aol.com
Kingsley Choi Production- Photo choiky@uci.edu
Danielle Patipa Production- Video/powerpoint dpatipa@uci.edu
Erin Wong Production- Layout/powerpoint enwong@uci.edu
Marissa Lozono Production- Web mplozano@uci.edu
Jeff Lanzi Production- Web jlanzi@uci.edu


Tentative NSAC Schedule

WEEK              TOPIC 
F, Nov 16th  NSAC movie night, watch past presentations 
S, Nov 18th  Account Manager Workshop 
W, Nov 28th Introduction- Read over Case Study and explain rules for NSAC 
Team Workshop- Account Managers explain each department
Go over timeline 
Divide up competitor research 
W, Dec 5th Competitor Research presentation 
Brand Planning - Situation Analysis/Research Planning
Identify problem and develop research strategy
Plan Ethnographies, Focus Groups, Random digit dialing, website
 
Dec 5th- Jan 9th Initial Primary/Secondary research
W, Jan 9th Analysis Research data, organize strategy
Develop mood boards, target demographic sketches
SWOT analysis
 
W, Jan 16th Advertising Strategy– Creative Brief presentation from the SP team
Feedback
Begin to strategize creative ideas- everyone must bring idea to next meeting
W, Jan 23rd Think tank- place all ideas on wall, brainstorm, vote
Tagline, commercial, packaging, radio, print, slogan 
W, Jan 30th Creative Presentation 
Feedback
T, Jan 31st  Question deadline for NSAC Clarification Memo #3
W, Feb 6th  Develop creative ideas- expand 
 
W, Feb 13th  Media Presentation- Budget, RIO’s, impressions  
Feedback
F, Feb 15th  NSAC Intent to Participate Deadline
W, Feb 20th  Public Relation Presentation- Budget
SP-start measuring campaign effectiveness
W, Feb 27th  Develop Media/PR ideas
Budget 
Measuring Media/PR effectiveness 
W, Mar 5th Presentation Team Tryouts
Bring preliminary sections to meeting 
Reminder- department final sections are due Friday, March 7th 
F, Mar 7th  Final department section due for plan book 
Presentation team decision 
Mar 7th-Apr 24th  Prepare Script, PowerPoint and Props
Mar 7-21st  NSAC Team Revising Plans Book
Mar 8th-9th  First Edit- Account Managers with team members
Second Edit with Account Managers 
W, Mar12th  All departments prepare important sections for presentation team
Develop ideas for creative presentation 
F, Mar 14th NSAC team Roster deadline
Mar 15th-16th  Final edit with Account Managers
W, Mar 19th  Critique of Plans Books 
Send in Plan book to get published 
M, Mar 31st  COMPETITION BOOK FED-EXED- Overnight
T, Apr 1st  Presentation Team Roster sent in to AAF
T, Apr 1st  NSAC Plan books deadline
W, Apr 2nd  Script read through- Questions, comments
Presentation team- start creating PowerPoint 
Apr 4th  NSAC team presenters deadline
Apr 4th-6th  Create Commercial, Edit 5 different forms
W, Apr 9th Comment on presentation PowerPoint, Create props
Pick commercial 
W, April 16th Full dress rehearsal with PowerPoint and props
Comment on presentation
Practice questions 
W, Apr 23rd Final dress rehearsal, comments
F, Apr 25th  NSAC Regional Presentation- CSU Fullerton 
Jun 8th-9th NSAC Finals, Atlanta, GA